WHAT MAKES A GREAT WEBSITE?

What makes a great website?

1.) Design and Functionalites

Does your website look beautiful? Are you free of errors?

Great websites all have one thing in common; they are organized and well structured. It’s super important to have a visually appealing and professional looking website. This will reflect how your brand conveys its message to your consumers. Make sure to have high-quality images and graphics, utilize proper white space, and channel your message across the board when laying out the groundwork for your website.

Having a website that is extremely cluttered, will create a frustrating experience, thus losing out on a potential customer forever. Nobody ever wants a bad first experience.

2.) Ease of use and mobile responsive

Does your website look beautiful? Are you free of errors?

Successful websites are user friendly and mobile responsive. In today’s world, users are always in a hurry, thus needing access to quick and easy information. Creating a visual hierarchy will help your users better understand what your website is all about and the kind of services you provide. 

Based on Oberlo’s report, over 73% of users use their smartphones to interact with the internet. This contributes to 3.5 billion people having smartphones worldwide. Make no mistake, having your website optimized for mobile is the very first step you should take when designing and developing any website.

Having a website that is extremely cluttered, will create a frustrating experience, thus losing out on a potential customer forever. Nobody ever wants a bad first experience.

3.) Speed and Performance

Does your website look beautiful? Are you free of errors?

People depend on speed and performance when they first land on your website. The load time of your website is extremely crucial whether you are on desktop or mobile. You always need to be testing your site for speed and performance because at any given time. Your user could be experiencing slow load times, resulting in your user leaving your site. 

We recommend GtMetrix to test all your websites for speed and performance. It offers free insights and doesn’t require registration. You will get a “grade” based on how the scan results turn out. There are many other great tools out there to test your site:

  • Site 24 x 7
  • WebPage Test
  • Google PageSpeed Insight
  • UpTime

4.) Quality Content

If you’d like to succeed, you need to know your audience.

Users today will typically scan through websites and look for information that fit their needs. This means having a great foundation will keep them engaged longer.

Top websites focus on producing what their audience is seeking; such as a product they are in the market for or a service to help their business. Creating fresh new content will help keep your visitors active, engaged, and interested for more.

5.) Call to Action

Guiding your Audiences Purchasing Journey

A CTA or Call to Action, means taking your customer through a journey while making a purchase. Having a great CTA (See TIPS), will help make your buyers feel more at ease when making that purchase. You can let your users know what to expect by being clear and concise with your messages.

McPheeters Media

We are passionate, committed, and motivated individuals who want to help build your business.

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